A great sports event, exciting and unique as the red clay courts that host it. The Foro Italico is getting ready for the eagerly awaited 2017 Italian Open with impetus and fair play, competitive spirit and passion.
Hausbrandt, synonymous with food & beverage luxury lifestyle, will be the official coffee of this extraordinary event, where tennis stars will compete in a “combined event” formula, the women’s and the men’s matches being disputed in the same days.
The main matches will be divided into two sessions, morning and evening, and in vip lounges and courtside refreshment areas, as well as in the various restaurants and cafes throughout the sports village, Hausbrandt coffee will become one of the “protagonists”, in its Academia and Epica capsule versions. Academia is one of the top Hausbrandt products: this is why it was chosen to “compete out of the court” with its smooth, intense taste. The Epica capsules, on the other hand, are versatile and offer a variety of blends to grant all sports enthusiasts a relaxing moment and a true pleasure break.
A cosmopolitan audience, fierce competitors and a festive atmosphere which will continue for the first time out of the tennis courts too, from the Colosseum to the Arch of Constantine, from Piazza del Popolo to Ponte di Nona. An event that reaches beyond the Foro Italico to extend the excitement to the whole city, putting the Internazionali BNL d’Italia at the top of international tennis, with an appeal as glamorous as every cup of Hausbrandt coffee.