Although an important step had already been taken, Hermann Hausbrandt continued to press forward with advertising, successfully exploring other unspoiled territories. The next campaign paired coffee with images from daily life,
thereby representing the consumption of
coffee as part of a hypothetical daily schedule.
The crowning achievement of this advertising campaign was the image known as “the little old people", which had graphics that revealed the painstaking care that went into perfectly communicating their advertising message.thereby representing the consumption of
coffee as part of a hypothetical daily schedule.
The colours were carefully selected to match the innate charm of the two characters masterfully placed in a characteristic setting. The result was perhaps the most eloquent expression of the true enjoyment of drinking a good coffee.
“The little old people” thus established a new advertising philosophy for Hausbrandt that focused on “i momenti del caffè”, interpreted in their everyday nature, and was realized entirely with the artwork of the great Dudovich.
The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era and that soon made the name Hausbrandt synonymous with coffee.
“The little old people” thus established a new advertising philosophy for Hausbrandt that focused on “i momenti del caffè”, interpreted in their everyday nature, and was realized entirely with the artwork of the great Dudovich.
The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era and that soon made the name Hausbrandt synonymous with coffee.
