Over the course of the company's history, the logo has clearly changed several times due to taste and market demand. During this natural and necessary evolution, there is something that has never changed and that has stayed with the Hausbrandt Caffè brand until the present day. The initial slogan, comprised of those three simple words, has been used during all the different periods, carrying with it the powerful value of tradition, which is now even stronger after a century of history.
It was in the 1960s, however, that the original and exclusive "Moka", the first animated Hausbrandt logo, was created through Luciano Biban's
creative inspiration. Though born in Venice,
Biban was an adopted Friulian whose amazing
ability to combine advertising and art made him
an outstanding representative of Friulian graphics.
At the end of the 1980s, with the entrepreneurial revolution inspired by the company's new president, Martino Zanetti, "Moka" was surprisingly restyled with simpler, more elegant lines. In vibrant red and gold, Moka became
more animated, sporting a new look that was more communicative as well as more current
and modern, but still continuing to smile while
sipping his coffee.
