Created in 1992, Intrapresae represents the first and the best-known corporate membership project in an Italian museum. Much more than a simple association, Intrapresae constitutes a strategic partnership between the Peggy Guggenheim Collection in Venice and an elite group of companies. The common idea that unites these 24 businesses with the Venetian museum is their interest in culture-related publicity, identifying their company image with an important cultural institution rather than just a single extemporaneous event.
Through Intrapresae, the company image is naturally associated with the most important Italian modern art museum, thanks to a series of benefits that range from the use of museum spaces for private events to the ability to add the company name to all museum communications.
Through Intrapresae, the company image is naturally associated with the most important Italian modern art museum, thanks to a series of benefits that range from the use of museum spaces for private events to the ability to add the company name to all museum communications.
The true strength of Intrapresae comes from the people behind these 24 companies, art lovers who share the strong values that form the basis of the close connection between business and culture. This association gives businesses the opportunity to more directly interact with cultural life, becoming the protagonists of new initiatives and projects, and actively participating in the museum's exclusive events.
Hausbrandt Caffè is one of these 24 elite companies, thereby confirming its commitment to company marketing that has a significant interest in and gives attention to culture and art.
The historical and social importance of coffee, combined with Hausbrandt Caffè's dedication to the culture of absolute product quality, are natural motivations in the pursuit of a profound message filled with social and cultural values.
Hausbrandt Caffè is one of these 24 elite companies, thereby confirming its commitment to company marketing that has a significant interest in and gives attention to culture and art.
The historical and social importance of coffee, combined with Hausbrandt Caffè's dedication to the culture of absolute product quality, are natural motivations in the pursuit of a profound message filled with social and cultural values.
